Stakeholder Buy-In And Methods To Improve It. (Part 1)

Buy-in can be a difficult thing, especially within various stakeholder categories. Lacking buy-in from team members, sponsors, and other stakeholders, projects could not progress smoothly. Maintaining buy-in could be a significant challenge for project managers, especially in trying to get things on track. This article will provide some methods to improve and increase stakeholder buy-in through the project’s process. 


If you know stakeholder’s motivation clearly, things become much easier to increase stakeholder buy-in. While it could be time-consuming, knowing about stakeholder’s motivation can help maintain buy-in as the project progresses greatly. Each person may be motivated by completely different things, some may be motivated by financial rewards like bonuses or raises or performance benchmarks, while others may be motivated by work-life balance or opportunities for career growth. Establishing a link between stakeholder's value and the project is one of the secret keys, a direct dialogue with stakeholders, in this case, could do wonders. 


Forming a truthful working environment is vital in case you want stakeholders to buy into a project and execute tasks to the best. Overall, environmental factors such as morale, culture, and lack of trust could make stakeholders believe their contribution isn't valuable. If stakeholders feel disconnect, it is likely that they develop a deep sense of distrust. This issue could be the main culprit behind the ruin of the projects. Be transparent about any issues that may be of concern and solicit feedback from key stakeholders. Avoid offering solutions that you are unsure of you can deliver on. Rather, say, "I don't know, but I will look into that and let you know." Most stakeholders will be more trusting of you if you tell them the truth even if the answer isn't what they prefer. Be honest about issues and remain objective about solutions as this too can help to establish trusting relationships and increase buy-in.

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