Stakeholder Buy-In And Methods To Improve It. (Part 2)


Make sure that you allow stakeholders to share their concerns and ideas. It is much easier to set buy-in if stakeholders fully understand how their contributions impact a project and how the project outcome impacts them in return. When these lines are dimmed, it can form confusion and reduced interest, however, remember to clearly define their direct role and the project goals concerning the other.


Setting goals and establishing a linkage between stakeholders at the beginning of a project is not enough. During execution, project managers should ensure that goals are well affirmed and keep stakeholders updating. This information can ensure that stakeholders are engaged from the beginning of a project to the end. Once a project is being executed, it is assumed that stakeholders understand their role and remain focused on deliverables. It's crucial to remind stakeholders about project goals and their role in reaching those goals during the project to avoid declined buy-in.


Make sure to remain consistent in what you say and how often you communicate. As the project leader, your responsibility is to provide guidance and consistency throughout every stage of the project. Stakeholders need to know you are always there, always approachable, and consistent. This gives stakeholders the stability necessary to continue settling.


It isn't enough to only provide feedback or lessons learned at the end of a project. If you simply feedback only around needed improvements, the possibility of re-establishing trust or gaining buy-in on the next project is unlikely. Once a project is wrapped up, remember to thank your team and other stakeholders for both their contributions and commitment; also, provide positive feedback about how stakeholder activities may have helped throughout the project.

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